Thursday, August 5, 2010

Rockstar Energy Shot Review




Cost: $2.99
Cost Per Ounce:$1.20
Active Ingredients:Caffeine, Taurine, Guarana, B-Vitamins
Taste Rating:7.5
Kick Rating:9.5
Final Judgment Rating:8.0
Energy Drink Ratings Explained

Rockstar Energy Shot Review:
I recently did a review on Monster Hitman and in that post I noted how all the major Energy Drink Manufacturer's are finally adding energy shots to their lineup. Are these "market leaders" to late to the game, or are there enormous budgets and mass market appeal strong enough to take on current energy shot leaders 5-Hour Energy? I am far from an expert, well maybe not too far, but I believe that industry leaders have somewhat dropped the ball when it comes to the energy shot market. They have watched as shots like 5-Hour have grabbed substantial market share and have sat in the back of the class as countless other shots stepped up to the plate (and I do mean countless). So, will the new Rockstar Energy Shot fill the energy shot void for Rockstar? Well, there is only one way to find out... so enough blah blah blah and fluff, let's find out how this new Rockstar Energy Shot performs in the taste and kick tests!

Rockstar Energy Shot Review: Taste
Originally there was not much competition in the energy shots category, but over the past couple months I have not only been inundated with review requests for energy shots, I have also seen convenience store checkouts overflowing with choices of energy shots. Where am I going with this? Well since I have had the pleasure of trying quite a few shots lately, I have high expectations for Rockstar (as I did with Monster Hitman). They have had ample time to try out the competition and formulate a good shot... However, I don't think they spent enough time in R&D on the taste. The taste, at least to this reviewer, was along the lines of a prehistoric energy drink. The supposed "Wild Berry" flavor was ripe with medicinal tasting ingredients. So much so that I had to double check the bottle to figure out what flavor I was supposed to be drinking. I do realize that not only is taste subjective, but energy shots are usually sugar free, zero/low calorie, zero carb which means the flavor usually feels artificial. However, I have tried a number of recently launched energy shots that have had great tastes and I doubt they have as much money to spend on R&D as the Rockstar Energy Shot did. Again taste is subjective, so if you disagree with me I can take it. Taste Review - 7.5

Rockstar Energy Shot Review: Kick
So I wasn't pleased with the taste. But I had a strong feeling that I would enjoy the kick as there is bold wording right on the Rockstar Energy Shot proclaiming "200 milligrams of Caffeine." Now I have seen far more caffeine in energy drinks, but this is probably the most caffeine I have ever seen stuffed into an energy shot. So did this skinny little 2.5 ounce bugger do the trick? You bet it did. Not only is there 200 milligrams of caffeine, but there is also a strong energy blend containing 1000 milligrams of taurine, 50 milligrams of guarana seed extract, Panax Ginseng Extract and a whole bunch of B-Vitamins. They may have missed the ball on the taste research, but they definitely hit one out of the park in the energy kick category as this is definitely one of the strongest shots I have tried. Kick Rating - 9.5

Rockstar Energy Shot Review: Final Judgment
As you can tell I was not too impressed with the taste, but the kick was outstanding. This Rockstar Energy Shot is their first foray into the energy shot market, so I am sure we will see several other flavors come onto the market (maybe they will even come out with an alcoholic version?). If you disagree with my rating, feel free to flame me in the comments section below, it usually happens anyways. Final Judgment - 8.5

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